CATEGORIES AND JUDGING

Proposals must be entered in one of five categories:

  1. NEW WORKS, COMMISSIONS, UNIQUE PRESENTATIONS
  2. GENERAL PROGRAM & OPERATING COST SUPPORT
  3. COMMUNITY PERFORMANCE/ARTIST-IN-RESIDENCY PROGRAMS
  4. CAPACITY BUILDING
  5. CULTURAL EQUITY/NEW INITIATIVES (Non-performance)

Applicants should clearly but briefly define and articulate their proposal, the artistic relevance of their project, that they have the tools and experience to execute, the impact this will have on their organization and/or the community, the metrics they propose and their intended audience. The panelists will then be asked to consider each project, factoring in three areas weighted below. When they have selected the best projects, they will then consider the genre and the venue to try to curate a diverse balance in art form and location. A rubric has been created with considerations for the panelists to consider during their work. You can download it here.

1.     NEW WORKS, COMMISSIONS, UNIQUE PRESENTATIONS

MFA Awards can support the production of new artistic works and premieres, commissions and unique presentations of existing works. Works for Moody Performance Hall are encouraged, but awards are open to all Dallas cultural venues and artistic spaces in the community.

  • ARTISTIC MERIT AND SIGNIFICANCE (60%)
  • ORGANIZATION/CAPABILITY (25%)
  • METRICS/AUDIENCE (15%)
  • GENRE (Curatorial)
  • VENUE (Curatorial)  

2.   GENERAL PROGRAM & OPERATING COST SUPPORT

MFA Awards can support general production and operating costs of small arts organizations. They can help produce individual performances or a season, might provide rent support for Moody Performance Hall or other venues, or fund marketing or operational support. Programs that help supply free or affordable access to cultural performances or experiences are encouraged.  Groups with projects proposed for Moody Performance Hall are encouraged to apply, but awards are open to groups using other cultural venues in the community.

  • ARTISTIC MERIT AND SIGNIFICANCE (60%)
  • ORGANIZATION/CAPABILITY (25%)
  • METRICS/AUDIENCE (15%)
  • GENRE (Curatorial)
  • VENUE (Curatorial)

3.   COMMUNITY FOCUS PERFORMANCE/ARTIST-IN-RESIDENCY PROGRAMS

MFA Awards can support the costs of impactful programs which take cultural experiences into the community. These might include a single performance or series in one space or in different spaces in different parts of the city. It might be an artist-in residency program providing an extended (3-day or more) experience that can include performances, workshops, master classes and seminars with educational materials. Art in unexpected places is encouraged. (Note: MFA will fund an organization creating an artist-in-residency program, but is not able to fund individual artists.)

  • ARTISTIC MERIT AND SIGNIFICANCE (60%)
  • ORGANIZATION/CAPABILITY (25%)
  • METRICS/AUDIENCE (15%)
  • GENRE (Curatorial)
  • VENUE (Curatorial)

4.   CAPACITY BUILDING

MFA Awards can support capacity building projects or proposals that will significantly impact an organization’s ability to grow audiences, production and artistic quality. It can be skill building (accounting, marketing, etc.) professional development conference fees or tools to build stronger boards. It could be a (non-capital) piece of equipment or technology that allow the group to artistically achieve what it could not without it. Proposals that share the impact/benefit beyond the individual, and even the organization are encouraged. (Note: MFA does not fund individual travel expenses or capital projects.)

  • MERIT AND SIGNIFICANCE (60%)
  • ORGANIZATION/CAPABILITY (25%)
  • METRICS (15%)

5.    CULTURAL EQUITY/NEW CULTURAL INITIATIVES (Non-performance)

MFA Awards can support non-performance accessible programs that enhance and improve the Dallas cultural ecosystem. These programs can help address important issues such as cultural equity, harassment, access to the arts, arts funding and more. These programs could also address recommendations arising from the new cultural plan. Programs based on best practices, or those that seek to establish best practices are encouraged to apply.

  • PROGRAM GOALS AND SCOPE (60%)
  • ORGANIZATION/CAPABILITY (25%)
  • METRICS/AUDIENCE (15%)